ASMNightVision got their new logo by running a design contest:
ASM Night Vision - An up and coming in night vision sales and service
$125
Experienced designers from around the world will contribute numerous concepts to you.
Collaborate with skilled and professional logo designers to turn your ideas into reality.
Choose your preferred custom logo design (or even two or three!), and the design will be exclusively yours.
The designers were able to grasp their design style quickly and interactively, resulting in a logo design that precisely captured their needs.
The summary pretty much covers it all. Need a new logo for www.asmnightvision.com that will not only relay our professionalism but the products we carry.
Night Vision is two words, but obviously appears as one in the URL of the website and people often think that it is one word. The logo can read ASM Night Vision or it could creatively combine NightVision as one word, but with capital letters on N and V so it's obvious it's two words.
Night vision is typically used by military, law enforcement and some hunters and outdoorsmen. A strong and masculine logo is needed, we have very few women customers.
Also sometime lasers are used in conjunction with night vision gear, so if a dividing line was needed for any design aspects it could be made to look like the beam of a laser. It's an option, but not needed.
Night vision typically has a green hue when looking through it, so many companies use that green hue in their logo since that color is so often associated with night vision. Also, night vision is viewed through a tube or similar device, so a circle could be used to be different.
If someone wanted, a small silhouette of a soldier or someone carrying a weapon, wearing a helmet with a night vision device could be incorporated, but again not needed.
You can search Google images for night vision and get ideas of the color and appearance.
You can search Google images for pvs-14 to see the most common night vision device sold.
Similar websites of competitors that market and sell what I do are:
http://www.atncorp.com/ http://www.nightvision4less.com/ http://www.tnvc.com/
As design entries are submitted, you have the ability to provide ratings and comments, indicating your preferences and guiding designers in creating a logo design that aligns with your vision.
We've reserved a place for your design contest :)