collier's Profile

<p>15+ years experience in graphic design, logo design, corporate branding, brand management, and web development. I&#39;ve worked as an employee or freelance design consultant for companies in the finance, insurance, real estate, environmental services, beauty, and entertainment industries (among others). For logo/branding projects, I focus on :</p><ul><li>Clarity of communication : a nod toward common identifiers for your industry, but without being overly literal, with art and typography that&#39;re both distinctive and clean.</li><li>Suitability for multiple applications : a design or family of variants well-suited to all the uses and sizes you&#39;ll need it for -- enormous to tiny, online, on brochures, on business cards, on the side of a truck, on the side of an ink pen,&nbsp;in full color or black and white. Designs that don&#39;t translate well to other sizes or color profiles don&#39;t make the cut.</li><li>Long-term usability : designs that aren&#39;t so of-the-moment or trendy that they&#39;ll look dated in just a couple of years.</li></ul><p>&nbsp;</p>